Logotipo librería Marcial Pons

Strategic entrepreneurship

  • ISBN: 9780273682264
  • Editorial: Prentice Hall
  • Lugar de la edición: Harlow. Reino Unido
  • Edición número: 3rd ed
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 619
  • Idiomas: Inglés

Papel: Rústica
64,43 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

Strategic Entrepreneurship provides comprehensive coverage of the fast- growing field of entrepreneurship teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from management of small business. INDICE PART 1 INTRODUCTORY THEMES Entrepreneurship in the modern world 1. The nature of entrepreneurship 2. The economic function of the entrepreneur 3. The entrepreneurial personality 4. Types of entrepreneur 5. Researching entrepreneurship 6. The entrepreneurial process 7. The entrepreneurial option 8. Making the move to entrepreneurship 9. The nature of business opportunity 10. Resources in the entrepreneurial venture 11. The entrepreneurial venture and the entrepreneurial organisation 12. The meaning of success PART 2 CHOOSING A DIRECTION 13. Entrepreneurial vision 14. The entrepreneurial mission 15. The strategy for the venture 16. The business plan: an entrepreneurial tool PART 3 INITIATING THE NEW VENTURE 17. The strategic window: identifying and analysing the gap for the new business 18. Seeing the window: scanning for opportunity 19. Locating the window: positioning the new venture 20. Measuring the window: analysing the opportunity 21. Opening the window: gaining commitment 22. Closing the window: sustaining competitiveness 23. Gaining financial support: issues and approaches PART 4 MANAGING THE GROWTH AND DEVELOPMENT OF THE VENTURE 24. The dimensions of business growth 25. Strategies for expansion 26. Organisational growth and development 27. Leadership, power and motivation in the entrepreneurial venture 28. Consolidating the venture 29. The changing role of the entrepreneur in the consolidated organisation

Resumen

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