Formulation,implementation, and control of competitive strategy
- ISBN: 9780071113434
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2004
- Lugar de la edición: Boston. None
- Edición número: 9th ed
- Encuadernación: Rústica
- Medidas: 26 cm
- Nº Pág.: 392
- Idiomas: Inglés
This text is suited for those instructors who desire a straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.