Strategic management

formulation,implementation, and control

Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with ...

Formulation,implementation, and control of competitive strategy

This text is suited for those instructors who desire a straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson ...