Libros de Empresa > Marketing, publicidad y venta > Marketing
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![New perspectives on retailing and store patronage behavior](/static/img/default_ficha.gif)
New perspectives on retailing and store patronage behavior
a study of the interface between retailers and consumers
![Mass affluence](/static/img/default_ficha.gif)
![Objects of desire](/static/img/default_ficha.gif)
![How brands become icons](/static/img/default_ficha.gif)
![The profit impact of marketing strategy project](/static/img/default_ficha.gif)
![Analysis for marketing planning](/static/img/default_ficha.gif)
![Marketing as strategy](/static/img/default_ficha.gif)
![Intellectual Property management](/static/img/default_ficha.gif)
Intellectual Property management
the role of technology-brands in the appropriation of technological innovation
![Born to buy](/static/img/default_ficha.gif)