Analysis for marketing planning
Analysis for marketing planning
- ISBN: 9780071238311
- Editorial: McGraw-Hill Interamericana
- Fecha de la edición: 2004
- Lugar de la edición: New York. None
- Edición número: 6th ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 256
- Idiomas: Inglés
Papel: Rústica
68,40 €
Sin Stock. Disponible en 5/6 semanas.
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product#s environment, customers and competitors.
