Logotipo librería Marcial Pons

New perspectives on retailing and store patronage behavior
a study of the interface between retailers and consumers

  • ISBN: 9781402079542
  • Editorial: KLUWER ACADEMIC PUBLISHERS
  • Lugar de la edición: Boston. None
  • Colección: International studies in enttrepreneurship
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 124
  • Idiomas: Inglés

Papel: Cartoné
95,66 €
Sin Stock. Disponible en 3/4 semanas.

Resumen

Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace.New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives. New Perspectives on Retailing and Store Patronage Behavior will be particular welcomed by MBA and postgraduate classes in retailing and consumer behavior. Also retail managers will benefit from reading this book.

Resumen

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