The e-learning fieldbook

implementation lessons and case studies from companies that are making e-learning work

The E-Learning Fieldbook teaches the expensive lessons learned by leading companies as they have implemented E-learning. Based on 25 case studies of best practices in e-Learning implementation from: Home Depot, Deloitte, JP Morgan, McDonalds, Unilever, Wachovia, BMW, INSEAD, and more, this indispensable guide helps readers ...

Building a knowledge driven organization

This is the first book to focus on the people side of knowledge management what it takes to get employees to contribute to a knowledge system. Robert Buckman explains how to orchestrate this culture change, drawing from the lessons learned by Buckman Laboratories the leader ...

What is short selling?

Short selling is one of todays most versatile and potentially profitable investing techniques--and also one of the most misunderstood. What is Short Selling? demystifies this often overlooked process, detailing everything from what short selling is and how it works to short selling strategies you can ...

One shot-one kill trading

John Netto, a former U.S. Marine, designed his "One Shot'One Kill" trading methodology to leverage the patience, discipline, and execution skills he learned in the military with the technical skills he has mastered in the marketplace. In One Shot-One Kill Trading, Netto explains ...

Strategy maps

converting intangible assets into tangible outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how ...

The future of competition

co-creating unique value with customers

Harvard Business Review on Developing leaders

Harvard Business Review on Leadership in a changed world

What does it take to be a leader in a global economy? In the face of the current worldwide economic slump and recent international upheaval, this question has become increasingly difficult to answer. This volume explores the role of leadership in light of globalization and ...

Harvard Business Review on teams that succeed

1. "The Discipline of Teams," by John R. Katzenbach and Douglas K. Smith 2. "Building the Emotional Intelligence of Groups," Vanessa Urch Druskat and Steven B. Wolff 3. "Why Bad Projects Are So Hard to Kill," by Isabelle Royer 4. "Speeding Up Team Learning," by ...

Contemporary advertising

One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it ...

Strategy

winning in the marketplace: core concepts, analytical tools, cases

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and ...

Taking sides

clashing views on controversial economic issues

This debate-style reader is designed to introduce students to controversies in economics. The Taking Sides series actively develops critical thinking skills by requiring students to analyze opposing viewpoints and reach considered judgements. Adopters can use the student Web site Dushkin Online (www.dushkin.com/online ...

Sales techniques

"Sales Techniques is an insightful and practical compilation of proven techniques and modern tools, designed to help both neophyte and seasoned sales professionals work with customers and successfully close the deal. From selling solutions instead of products to finding, communicating with, and even closing customers ...

Economics

principles, problems, and policies

Public finance

Harvey Rosen#s scholarly and up-to-date Public Finance continues to be the market-leading book. The book takes its readers to the frontiers of current research, yet remains accessible to undergraduates. Although it draws upon the latest research, the book never loses sight of the reality ...

Labor economics

ÍNDICE:1. Introduction. 2. Labor Supply. 3. Topics in Labor Supply. 4. Labor Demand. 5. Labor Market Equilibrium. 6. Compensating Wage Differentials. 7. Human Capital. 8. The Wage Structure. 9. Labor Mobility. 10. Labor Market Discrimination. 11. Labor Unions. 12. Incentive Pay. 13. Unemployment.

Economics

Strategic management

creating competitive advantages

Strategic Management: Creating Competitive Advantages, 2nd Edition, by Dess, Lumpkin, and Taylor, responds to the demands of today#s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and ...

Cost management

a strategic emphasis

Is the first cost accounting text to offer integrated coverage of strategic management topics in cost accounting. The text is written to help students understand more about management and the role of cost management in helping a firm or organization to succeed. This text aims ...

Managerial accounting

creating value in a dynamic business environment

The emphasis of MANAGERIAL ACCOUNTING, 6e is on teaching students to use accounting information to best manage an organization INDICE Chapter 1 The Changing Role of Managerial Accounting in a Dynamic Business Environment Chapter 2 Basic Cost Management Concepts and Accounting for Mass Customization Operations ...