Microeconomics

Written in an informal colloquial style, this student-friendly principles of microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author's primary concern is to instill "economic sensibility" in the student. Colander emphasizes the intellectual and historical context to which the ...

America as empire

global leader or rogue power?

This work covers the fact that America has become not merely the strongest nation in the world, but the strongest nation in the history of the world. It shows that now, in the 21st century, it is challenged by globalisation and by a systematic crisis ...

Catch!

a fishmonger's guide to greatness

If not stocks,what?

The stock markets recent roller-coaster ride has many investors yearning for more stable, user-friendly investments, yet unable or unwilling to take the time to investigate the alternatives. If Not Stocks, What? offers a detailed look at the many vehicles available to individual investors, reviewing what ...

The game markers

the story of Parker Brothers from Tiddledy Winks to Trivial Pursuit

In this history of Parker Brothers, Orbanes reveals how, by adhering to the principles of its founder, a small family business grew into an internationally-known brand, overcame obstacles and forged lasting success. Orbanes draws from company archives, interviews with surviving family members and the records ...

The strategic partnering handbook

the practitioner's guide to partnerships and alliances

With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses entering the new millennium. Critical to this success and to the development of sustainable competitive advantage will be the quality of relationships developed ...

Secrets of the undergroundtrader

advanced methods for short-term and swing trading any market

Short-term and swing trading has become the strategy of choice for active, aggressive traders and investors. Secrets of the Undergroundtrader details the advanced methods todays most successful traders live by, from stochastics and candlesticks to 3-price breaks, volatility signals, and more. Each of these methods ...

The e-learning fieldbook

implementation lessons and case studies from companies that are making e-learning work

The E-Learning Fieldbook teaches the expensive lessons learned by leading companies as they have implemented E-learning. Based on 25 case studies of best practices in e-Learning implementation from: Home Depot, Deloitte, JP Morgan, McDonalds, Unilever, Wachovia, BMW, INSEAD, and more, this indispensable guide helps readers ...

Building a knowledge driven organization

This is the first book to focus on the people side of knowledge management what it takes to get employees to contribute to a knowledge system. Robert Buckman explains how to orchestrate this culture change, drawing from the lessons learned by Buckman Laboratories the leader ...

What is short selling?

Short selling is one of todays most versatile and potentially profitable investing techniques--and also one of the most misunderstood. What is Short Selling? demystifies this often overlooked process, detailing everything from what short selling is and how it works to short selling strategies you can ...

One shot-one kill trading

John Netto, a former U.S. Marine, designed his "One Shot'One Kill" trading methodology to leverage the patience, discipline, and execution skills he learned in the military with the technical skills he has mastered in the marketplace. In One Shot-One Kill Trading, Netto explains ...

Strategy maps

converting intangible assets into tangible outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how ...

The future of competition

co-creating unique value with customers

Harvard Business Review on Developing leaders

Harvard Business Review on Leadership in a changed world

What does it take to be a leader in a global economy? In the face of the current worldwide economic slump and recent international upheaval, this question has become increasingly difficult to answer. This volume explores the role of leadership in light of globalization and ...

Harvard Business Review on teams that succeed

1. "The Discipline of Teams," by John R. Katzenbach and Douglas K. Smith 2. "Building the Emotional Intelligence of Groups," Vanessa Urch Druskat and Steven B. Wolff 3. "Why Bad Projects Are So Hard to Kill," by Isabelle Royer 4. "Speeding Up Team Learning," by ...

Contemporary advertising

One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it ...

Strategy

winning in the marketplace: core concepts, analytical tools, cases

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and ...

Taking sides

clashing views on controversial economic issues

This debate-style reader is designed to introduce students to controversies in economics. The Taking Sides series actively develops critical thinking skills by requiring students to analyze opposing viewpoints and reach considered judgements. Adopters can use the student Web site Dushkin Online (www.dushkin.com/online ...

Sales techniques

"Sales Techniques is an insightful and practical compilation of proven techniques and modern tools, designed to help both neophyte and seasoned sales professionals work with customers and successfully close the deal. From selling solutions instead of products to finding, communicating with, and even closing customers ...