Written in an informal colloquial style, this student-friendly principles of microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author's primary concern is to instill "economic sensibility" in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. INDICE I: Introduction Chapter 1: Economics and Economic Reasoning Chapter 2: Trade and Tradeoffs Chapter 3: The Evolving U.S. Economy in Perspective Chapter 4: Supply and Demand Chapter 5: Applying Supply and Demand II: Microeconomics I: Microeconomics: The Basics Chapter 6: Describing Supply and Demand: Elasticities Chapter 7: Taxation and Government Intervention II: Foundations of Supply and Demand Chapter 8: The Logic of Individual Choice: The Foundation of Supply and Demand Chapter 9: Production and Cost Analysis I Chapter 10: Production and Cost Analysis II III Market Structure and Policy Chapter 11: Perfect Competition Chapter 12: Monopoly Chapter 13: Monopolistic Competition, Oligopoly, and Strategic Pricing Chapter 14: Real-World Competition and Technology Chapter 15: Antitrust Policy and Regulation IV: Factor Markets Chapter 16: Work and the Labor Market Chapter 17: Who Gets What? The Distribution of Income V: Applying Economic Reasoning to Policy Chapter 18: Government Policy and Market Failures Chapter 19: Politics and Economics: The Case of Agriculture Chapter 20: Macroeconomic Policy, Economic Reasoning, and Beyond Chapter 21: International Trade Policy