We've all watched smart, experienced leaders make flawed - even catastrophic - decisions. How can the risks be reduced? And how can you be sure that you're making the right decisions? In this fascinating and instructive book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbell - each a distinguished expert on strategy and decision-making in large organizations - show how the usually beneficial processes of the human mind can become traps. Experience and emotion can create hidden conflicts, even while we're striving for objectivity. The imbalance may cause us to make a bad decision even though we think we are being objective. "Think Again" provides a new model to help us make better decisions. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces that have produced them. They go on to show you how to recognize the conditions - red flags - under which good decision making is most likely to falter, and offer a way of selecting safeguards that reduce the risk and ensure better outcomes. There is no guarantee for perfect decisions. But with "Think Again", you can understand the hurdles between you and success, manage to counterbalance their effects, and make better decisions - every day.