The marketing plan
a handbook
- ISBN: 9780131759473
- Editorial: Prentice Hall
- Fecha de la edición: 2003
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 275
- Idiomas: Inglés
Designed to complement any marketing course, from "Principles of Marketing" to "Marketing Management", in which students are asked to create a marketing plan. This handbook guides students on how to develop a realistic, customized marketing plan by applying marketing concepts. INDICE Introduction to Marketing Planning Analyzing Your Current Situation Understanding Markets and Customers Planning Segmentation, Targeting, and Positioning Determining Objectives and Strategic Direction Developing Marketing Strategies and Programmes Budgeting, Forecasting, and Tracking Progress Controlling Plan Implementation. Appendices: Marketing Plan Resources Sample Marketing Plan Documenting a Marketing Plan With Marketing Plan Pro.
Acompaña CD-ROM
