The elusive fan
reinventing sports in a srowded marketplace
- ISBN: 9780071454094
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2006
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 342
- Idiomas: Inglés
Papel: Cartoné
37,15 €
Sin Stock. Disponible en 5/6 semanas.
This title explores prominent athletes, events, and organizations in professional sports, including David Beckham, Kobe Bryant, NASCAR, and Yao Ming, as well as the impact of HDTV and video games. It details the marketing and brand strategies that encourage fan loyalty, and provides models to create fan satisfaction, media relationships, and partnerships.
