Logotipo librería Marcial Pons

how to shape the future of the business

  • ISBN: 9781903091371
  • Editorial: British Standards Institution
  • Lugar de la edición: Norwich. Reino Unido
  • Colección: Decision market
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 96
  • Idiomas: Inglés

Papel: Rústica
16,49 €
Stock en librería. Envío en 24/48 horas


Strategy is all about the big issues: where you want to be and how you will get there. In today's world, we have to find new ways to answer these crucial questions. Strategy takes a fresh look at this most complex subject, viewing it through three strategic 'horizons': the world: how the business environment is changing, and why new strategic approaches are vital the business: managing resources and making new connections the people: why purpose and values are at the heart of strategy. Other areas covered include: value creation and capture suppliers, competitors and markets innovation and co-creation. Featuring modern real-world examples, a clear modular structure and pointers to further reading.

Ed. Dominic Houlder


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