Strategic management
- ISBN: 9780230525481
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 227
- Idiomas: Inglés
Papel: Cartoné
61,40 €
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This book is the original, classic text by H. Igor Ansoff, the pioneer and 'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today as a key work on strategy.
