Strategic management in the knowledge economy
new aproaches and business applications
- ISBN: 9783895782572
- Editorial: Vch Verlagsgesellschaft Mbh.
- Fecha de la edición: 2005
- Lugar de la edición: Erlangen. Alemania
- Edición número: 2nd ed
- Encuadernación: Cartoné
- Medidas: 25 cm
- Nº Pág.: 355
- Idiomas: Inglés
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
