Starting a successful business
your guide to setting up your dream start-up, controlling its finances and mananging its operations
- ISBN: 9780749480868
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2017
- Lugar de la edición: London. Reino Unido
- Edición número: 8th ed.
- Colección: Business Success
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 261
- Idiomas: Inglés
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive.
Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.
Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.