Sonic branding
an introduction
- ISBN: 9781403905192
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2003
- Lugar de la edición: Basingstoke. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 179
- Idiomas: Inglés
Papel: Cartoné
53,82 €
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Ed. Paul Fulberg
