Scenarios
the art of strategic conversation
- ISBN: 9780470023686
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2004
- Lugar de la edición: Chichester. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 356
- Idiomas: Inglés
Papel: Cartoné
51,13 €
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Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the #best strategy# to one of mobilising the #best strategizing process#. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to move your organization to meet the future by turning its ongoing #strategic conversation# to its own advantage. Linking your organization#s unique (but often tacit) business idea with scenario thinking, and building on the principles of organizational learning, he describes practical ways to develop those skills that will enhance the continuous scenario-based strategy process
