Scenario planning
the link between future and strategy
- ISBN: 9780230579194
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2009
- Lugar de la edición: Oxford. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 195
- Idiomas: Inglés
Papel: Cartoné
44,90 €
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This is a revised and updated edition of the innovative strategy book "Scenario Planning" with new data and concepts. The innovative "Scenario Planning" has been updated and revised to provide even more insight into how to effectively plan for the future, using new research carried out since the first publication.Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
