Eds., Nancy Snow, Philip M. Taylor. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California. ------------------------------------------------------------------------ ------------------------------------------------------------------------ ------------------------------------------------------------------------ Contents: Table of Contents Introduction: The Revival of Public Diplomacy Philip M. Taylor Part I: The Context of Public Diplomacy 1. Public Diplomacy and Propaganda, Garth Jowett and Victoria O'Donnell 2. Public Diplomacy and Public Opinion, Anthony Pratkanis 3. Cultural Diplomacy, Cynthia Schneider 4. International Exchange and Relationship Building, Mark Leonard 5. Rhetoric, G. Thomas Goodnight Part II: Topical Public Diplomacy Problems 6. Anti-Americanism, Nancy Snow 7. Public Diplomacy in War and Peace, Robin Brown 8. The Al Jazeera Effect, R.S. Zaharna 9. Cultural Imperialism 10. Elite vs. Street, Richard Nelson Part III: Image Management 11. Credibility, William Benoit 12. Soft Power, Joseph Nye 13. Advertising, Keith Reinhard 14. Public Relations, Jerry Swerling Part IV: Measurement 15. Strategic Public Diplomacy, Jarol B. Manheim 16. Survey Research 17. Contact Management 18. Perception Management Part V: 20thCentury Processes and Institutions 19. Foreign Policy Advocacy by States, Colin Powell 20. Non-governmental Actors 21. News Management and Public Diplomacy, Etyan Gilboa Part VI: 21stCentury Processes and Institutions 22. Information Operations, Nicholas Cull 23. Strategic Communications 24. Global Media 25. Public Diplomacy Education & Training 26. Forward Thinking on Public Diplomacy, John Arquilla and David Ronfeld Part VII: Global Approaches to Public Diplomacy 27. Saudi Arabia 28. Norway 29. Israel 30. NATO 31. European Union 32. Japan 33. South Africa.