Rethinking competitive advantage
new rules for the digital age
- ISBN: 9781847943484
- Editorial: Penguin Books
- Fecha de la edición: 2022
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 192
- Idiomas: Inglés
Papel: Rústica
15,15 €
Stock en librería. Envío en 24/48 horas
Welcome to the age of big tech. The old rules no longer apply.
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.
