Retailing management
- ISBN: 9780071215732
- Editorial: McGraw-Hill Interamericana
- Fecha de la edición: 2003
- Lugar de la edición: New York. None
- Edición número: 5th ed
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 775
- Idiomas: Inglés
Papel: Rústica
50,40 €
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Table of Contents Section 1: The World of Retailing 1. Introduction to the World of Retailing 2. Types of Retailers 3. Multi-Channel Retailing # A View into the Future 4. Customer Buying Behavior Section 2: Retailing Strategy 5. Retail Market Strategy 6. Financial Strategy 7. Retail Locations 8. Site Selection 9. Human Resource Management 10. Information Systems and Supply Chain Management 11. Customer Relationship Management Section 3: Merchandise Management 12. Planning Merchandise Assortments 13. Buying Systems 14. Buying Merchandise 15. Pricing 16. Retail Communication Mix Section 4: Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising 19. Customer Service Section 5: Cases
