Restoring tourism destinations in crisis
a strategic marketing approach
- ISBN: 9780851997292
- Editorial: Cabi Publishing
- Fecha de la edición: 2003
- Lugar de la edición: Wallingford. None
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 288
- Idiomas: Inglés
Papel: Rústica
50,02 €
Sin Stock. Disponible en 5/6 semanas.
The aftermath of the attack on the World Trade Centre on September 11, 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events. This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK. INDICE Defining tourism destinations in crisis Managing the recovery and restoration of destinations in crisis Terrorism and political violence Restoring confidence in tourism Promotion of tourism during an ongoing crisis Natural disaster and epidemics Crime and war
