Research methods for business
- ISBN: 9780470034040
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2007
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 460
- Idiomas: Inglés
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.
Aust. Joseph F. Hair...[et.al]