Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, auditor and senior management, Reputation Management covers: * Defining and categorizing reputation * Qualifying and quantifying reputation * Managing and monitoring external perceptions * "Bad news" management * Tools and techniques for managing and monitoring reputation * Reputation and shareholder value * Reputation and business strategy.