Reputation management
the key to successful public relations and corporate communication
- ISBN: 9780415801850
- Editorial: Routledge
- Fecha de la edición: 2010
- Lugar de la edición: London. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 456
- Idiomas: Inglés
Papel: Rústica
63,13 €
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With new chapters and updated examples throughout, the second edition of "Reputation Management" is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.
