Is constant reinvention the key to winning in today's fast-paced world? Not judging by the results of some of the world's best performing companies. In "Repeatability", the leaders of Bain & Company's influential strategy practice reveal a powerful truth: successful companies that endure maintain a form of simplicity at their core. More than anything else, a "great repeatable business model" equips companies to deal successfully with complexity, the silent killer of profitable growth. Chris Zook and Jimmy Allen, co-authors of the bestselling "Profit from the Core", detail the value of repeatability in business, showing how the "big idea" today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Based on a multi-year study of hundreds of companies, Zook and Allen show how well-known global firms - including IKEA, Vanguard, Starbucks, LEGO, DaVita, Nike, and FloraHolland - combine a core differentiation model with speed, adaptability and simplicity to land them at the top of the competitor chain for longer periods of time. CEOs, senior executives, managers and investors all need to read this blueprint for reaching the top - and staying there.