Purpose
the starting point of great companies
- ISBN: 9781403975812
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2006
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 251
- Idiomas: Inglés
Papel: Cartoné
40,21 €
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What is it that great management teams do? How do they create sustained competitive advantage? In "Purpose", Nikos Mourkogiannia turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.
