Principles of direct and database marketing
- ISBN: 9780273683551
- Editorial: Prentice Hall
- Fecha de la edición: 2005
- Lugar de la edición: Harlow. Reino Unido
- Edición número: 3rd ed.
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 489
- Idiomas: Inglés
Papel: Rústica
71,71 €
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This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.
