Passionate profitable
why customer strategies fail and 10 steps to do them right
- ISBN: 9780471713920
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2005
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 204
- Idiomas: Inglés
According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer#s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies# commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers. Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.
