On target
how the world's hottest retailer hit a bull`s-eye
- ISBN: 9780471250678
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 218
- Idiomas: Inglés
Papel: Cartoné
40,61 €
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On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become #the bible# for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target#s products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed.
