Next now
trends for the future
- ISBN: 9781403975645
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 305
- Idiomas: Inglés
Papel: Cartoné
27,19 €
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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is an essential reading for managers, marketers, and just about everyone else.
