MBA in a day
what you would learn at top-tier business schools (if you only had the time!)
- ISBN: 9780471680543
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2004
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 298
- Idiomas: Inglés
Contents : Preface. Acknowledgements. SECTION I: PEOPLE, MANAGEMENT, AND POICY. Chapter 1. Human Resources. Chapter 2. Organizational Behavior. Chapter 3. Leadership and Team Building. Chapter 4. Ethics. Chapter 5. Negotiation. SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING. Chapter 6. Accounting and Finance. Chapter 7. International, National and Local Economics. SECTION III: MARKETS AND STRATEGY. Chapter 8. Marketing, Strategy and Competitive Analysis. Chapter 9. Advertising and Promotion. Chapter 10. Communications and Presentations. SECTION IV: SYSTEMS AND PROCESSES. Chapter 11. Project Management. Chapter 12. Management Information Systems. Chapter 13. E-Commerce and the Use of the World Wide Web. Chapter 14. Quality Issues and Systems. Index.
