Marketing strategies
a twenty-first century approach
- ISBN: 9780273651925
- Editorial: Prentice Hall
- Fecha de la edición: 2003
- Lugar de la edición: London. Reino Unido
- Colección: Financial Times
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 239
- Idiomas: Inglés
Papel: Rústica
70,67 €
Sin Stock. Disponible en 5/6 semanas.
For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation.
