Managing innovation
integrating technological, market and organiztional change
- ISBN: 9780470093269
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2005
- Lugar de la edición: Chichester. Reino Unido
- Edición número: 3rd ed
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 582
- Idiomas: Inglés
Papel: Rústica
62,54 €
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Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.
