This new practical guide explains what makes a crisis and who are the key players. It shows the importance of prior preparation and testing so that the company fully understands the crisis management environment and the importance of communications. Also included are checklists that should form part of the company's crisis management handbook and discussion of training and learning opportunities. This is a fully comprehensive approach to crisis management planning and implementation. Contents PART I: WHAT MAKES A CRISIS What is Crisis Management? Why Managing a Crisis is Important PART II: THE KEY PLAYERS The Corporation The Media The Politicians Employees The Public The Regulators Stakeholder Management PART III: PREPARATION AND TESTING The Crisis Management Environment Decision Makers and Decision Taking Managing Internal Communications Managing Outward Communications Testing PART IV: USING THIRD PARTY ADVOCATES Finding Third Party Advocates Getting TPAs to Act in a Crisis PART V: PROCEDURES AND CHECKLISTS The Crisis Management Handbook Information Updates During a Crisis PART VI: MANAGING BUSINESS COMMUNITY Ensuring Business Continuity During a Crisis Ensuring Business Continuity After a Crisis Part VII: THE TRAINING SESSION The Crisis Scenario Capturing the Learning