Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in Managerial Economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimizes the use for maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning. Business Objectives The Economic Environment Demand Estimation and Forecasting Cost Concepts and Cost Estimation Techniques Pricing in Theory and Practice NonPrice Competition Investment Decisions and Capital Constraints Traditional versus DCF Method of Investment Appraisal Risk and Uncertainty in Investment Appraisal Investment Decisions in the Public Sector Case Study Siting a Processing Plant Managerial Decisions and the Firm's Competitive Strategy