Key concepts in strategic management
- ISBN: 9781403921352
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2004
- Lugar de la edición: Basingstoke. None
- Colección: Key Concepts
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 294
- Idiomas: Inglés
Papel: Rústica
20,10 €
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Strategic management is a vibrant and controversial area of management,which is not simply restricted to the actions of senior managers at board level.It requires intuition and judgement, to work alongside structure,rules and procedures.Strategic management is about dealing with ambiguities,uncertainties and those ever-present susprises.It is also concerned with perfecting techniques to handle inconsistency,culture clashes and conflict,and handling irregularities,differences,disorder and instability. This book provides an accessible and comprehensive guide to the major themes,concepts,terms and theorists encountered in strategic management.
