Key account management
the definitive guide
- ISBN: 9780470974155
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2011
- Lugar de la edición: West Sussex. Reino Unido
- Edición número: 3rd ed
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 465
- Idiomas: Inglés
Papel: Rústica
48,59 €
Stock en Almacén
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
