This book fills an important gap in the literature on business education by exploring the content of European business education. Based on thorough studies of several European business schools it shows that the formation of the content is a complex issue that only can be understood if one goes beyond simple investigations of the curricula. INDICE The Power of Content Revisited / Rolv Petter Amdam, Ragnhild Kvålshaugen and Eirinn Larsen Part 1 Defining the Content of Business Education and its Shaping Forces The Ephemeral National Model of Management Education: A comparative Study of Five Management Programmes in France / Junko Takagi and Laurence de Carlo Educating Spanish Managers: The United States, Modernising Networks, and Business Schools in Spain, 1950-1975 / Núria Puig Plurality in Institutional Environments and Educational Content: The Undergraduate Business Degree in Turkey / Behlül Üsdiken National Heterogeneity in Standardised Programmes of Business Education / Ragnhild Kvålshaugen, Agnete Vabø and eirinn Larsen Part II Maintaining Credibility and Legitimacy through Content and Other Symbols Consultancies as Management Schools / Matthias Kipping and Celeste Amorim Cultures of Content: A Comparison of French and Norwegian Business Schools / Eirinn Larsen Shaping the Content of Business Education in Great Britian, 1945-90: Production Engineers, Accountants and Shifting Definitions of "Relevance" / Nick Tiratsoo, Roy Edwards and John Wilson Part III How to Deal with Anarchy and Diversity Creating an MBA Identity - Between Fiels and Organisation / Sami Boutaiba and Jesper Strandgaard Pedersen To MBA or Not to MBA? A Dilemma Accentuated by the Recent Boom in Business Education / Haldor Byrkjeflot The Europeanisation of Business Education / Tina Hedmo