Innovation management
strategies, implementation and profits
- ISBN: 9780195142303
- Editorial: Oxford University Press
- Fecha de la edición: 2003
- Lugar de la edición: Oxford. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 390
- Idiomas: Inglés
This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Índice 1 Introduction and Overview I. FUNDAMENTALS 2 Models of Innovation 3 The Underpinnings of Profits: Assets, Competences, and Knowledge 4 Sources and Transfer of Innovation II. STRATEGIZING 5 Recognizing the Potential of an Innovation 6 Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy 7 Choosing a Profit Site: Dynamic Competitive Analysis 8 Strategic Choice or Environmental Determinism 9 Identifying Potential Co-competitors 10 Strategies for Sustaining Profits III. IMPLEMENTING AND PROTECTION OF PROFITS 11 Financing Entrepreneurial Activity 12 Implementation of the Decision to Adopt IV. GLOBALIZATION 13 Globalization for Innovations 14 Innovating for Emerging Economies 15 Role of National Governments in Innovation 16 The Internet: A Case in Technological Change Strategic Innovation Process Appendix 1 Standards and Dominant Designs Appendix 2 Organizational Structures Appendix 3 Organizational Boundaries Glossary Case 1: Netscape Corporation Index