"Images of Strategy" develops an innovative and multi-faceted approach to strategic management which should enable students to use and develop interesting and wide-ranging applications alongside contemporary ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. It looks at strategy from the inside out rather than feeling and theorizing from the outside in. Students who use this text should learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organizational design, technology, human resource management, systems, marketing, change, politics, ethics, identity and finance. Table of Contents A Critical History of Strategy (Stephen Cummings and David Wilson) The Honda case 20 years on on a strategy planned and emergent, Strategy as Adding Value (John McGee) Strategy as Numbers (Chris Smith) Strategy as Anticipation (Robin Wensley) GKN Strategy as Connection and Disconnection (Duncan Angwin) Strategy as Processes of Power and Change (Andrew Pettigrew ) Strategy as Systems Thinking (John Brocklesby and Stephen Cummings). ( Part contents).