Logotipo librería Marcial Pons

Global strategy and organization

  • ISBN: 9780471454229
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Danvers. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 224
  • Idiomas: Inglés

Papel: Rústica
37,41 €
Sin Stock. Disponible en 5/6 semanas.


In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That#s why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author#s findings.


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