Marketing en tecnología sanitaria

En esta obra, el lector podrá ir profundizando de manera exhaustiva en la disciplina del marketing y en su aplicación práctica y actualizada al sector de la tecnología sanitaria. Está dirigida a todas aquellas personas que sientan inquietud por el área comercial y el marketing ...

La revolución del Shopsumer

un modelo para satisfacer mejor al nuevo cliente final de las empresas del sector Gran Consumo

En un futuro no muy lejano, y gracias a las nuevas tecnologías, los consumidores elegiremos entre ir al supermercado y hacer nuestra compra como lo hemos hecho toda la vida, ir más tarde a la tintorería, a la frutería y a la carnicería, cargarlo todo ...

Cualitativa-mente

los secretos de la investigación cualitativa

Acompaña CD-ROM. #Cualitativa-mente# es una obra que consta de un libro y un DVD. Se centra en la aplicación de la investigación cualitativa a las necesidades de los equipos de Marketing, Publicidad, Comunicación y Medios. Este libro ofrece una orientación sorprendentemente práctica. Contiene: # Los conocimientos ...

Sistemas inteligentes de marketing para modelado causal

La temática de esta obra se atiene a la idea central del propio título, al proponer sus autores una nueva motodología para la extracción de conocimiento de las bases de datos empresariales, en concreto de marketing, a partir de sistemas genéticos borrosos; una hibridación de ...

Pharmaceuticals

where´s the brand logic?. Brading lessons and strategy

MUJI

brands A to Z

Developing and branding

the fashion merchandising portfolio

User-friendly, and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings ...

Strategic product creation

deliver customer satisfaction from every level of your company

This work features case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., IBM, and others. It covers both short-and long-term strategies, coupled with suggestions for advanced technology.

How to market books

the essential guide to maximizing profit and exploiting all channels to market

"How to Market Books", now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more ...

Supermercados, no gracias

La aparición, en el transcurso del siglo XX, de la llamada distribución moderna (supermercados, hipermercados, cadenas de descuento...) ha cambiado el dónde, el cómo y lo qué consumimos, poniendo nuestro consumo al servicio de la lógica del mercado y de la maximización de sus beneficios ...

The 50 plus market

why the future is age-neutral when it comes to marketing and branding

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, "The 50 Plus Market" provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure ...

Innovation games

creating breakthrough products through collaborative play

Innovation through understandings - the toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: "Innovation Games". Drawing on his software product strategy ...

Marketing plans

how to prepare them, how to use them

Now in its 6th edition "Marketing Plans" is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. "Marketing Plans" is ...

Private label strategy

how to meet the store brand challenge

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble ...

Branding governance

a participatory approach to the brand building process

"Branding Governance" challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand- building, and offer in its place a highly-participative, organization- wide process that delivers fulfillment to employees and value to ...

How to get free publicity

a handbook for small businesses, clubs, schools or charities

This book will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't ...

The name of beast

the perilous process of naming brands, products and companies

How to choose the right name for your company, product, or brand that will make it stand out in the crowd? Adopting the right name for your business, product, or brand can be the difference between success and failure amongst today's fickle consumers. This ...

Great brand stories

scotch whisky. The story of Scotland's greatest export

Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish dominance in the whisky market and how the drink achieved its exclusive role in the beverage industry. All whisky produced in Scotland ...

Stop acting like a seller and think like a buyer

improve sales effectiveness by helping customers buy

Praise for "Stop Acting Like a Seller and Start Thinking Like a Buyer": ""Stop Acting Like a Seller and Start Thinking Like a Buyer" is a book that teaches you emphatically that words matter. If you want to set yourself apart from others, whether you ...

Branded entertainment

product placement and brand strategy in the entertainment business

#Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale.# Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from ...