Discount business strategy
how the new market leaders are redefining business strategy
- ISBN: 9780470033531
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2006
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 302
- Idiomas: Inglés
Papel: Cartoné
69,53 €
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#Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and incumbents alike.# Adrian J. Slywotzky. Director, Mercer Management Consulting USA.
