Logotipo librería Marcial Pons

Crafting and executing strategy
the quest for competitive advantage

  • ISBN: 9780071112208
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. None
  • Edición número: 14th ed
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 780
  • Idiomas: Inglés

Papel: Rústica
45,00 €
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Resumen

Thompson, Strickland and Gambles¿, Crafting and Executing Strategy, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line-up that will spark student interest and generate lively classroom discussions. INDICE Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company¿s External Environment Chapter 4: Evaluating a Company¿s Resources and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy¿ Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership Part II: Cases in Crafting and Executing Strategy Section A: Crafting Strategy in Single-Business Companies Section B: Crafting Strategy in Diversified Companies Section C: Implementing and Executing Strategy Section D: Strategy, Ethics and Social Responsibility

Resumen

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