Chaotics
the business of managing and marketing in the Age of Turbulence
- ISBN: 9780814415214
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2009
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 205
- Idiomas: Inglés
Papel: Cartoné
45,06 €
Sin Stock. Disponible en 5/6 semanas.
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
