The Eighth Edition of this bestselling introductory text features a comprehensive, updated survey of all key business functions: management, marketing, accounting, finance, and information technology. Core topics highlighted within these functional areas include ethics and social responsibility, small business concerns, different forms of business ownership, and international business concepts. In light of current business conditions, this edition also addresses the nation's economic problems, corporate credibility and efforts to improve accounting standards, the dot-com meltdown, entrepreneurial businesses, diversity, globalization, e-business, and other timely issues. Likewise, the authors have integrated more information on employment trends to help students choose a career and compete in a fickle job market. ÍNDICE I. The Environment of Business. II. Trends in Business Today. III. Management and Organization. IV. Human Resources. V. Marketing. VI. Information for Business Strategy and Decision Making. VII. Finance and Investment. Appendix A Careers in Business Appendix B Risk Management and Insurance Appendix C Business Law, Regulation, and Taxation