Business research methods
- ISBN: 9780071244305
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2006
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 9th ed
- Encuadernación: Rústica
- Medidas: 28 cm
- Nº Pág.: 473
- Idiomas: Inglés
Papel: Rústica
66,35 €
Sin Stock. Disponible en 5/6 semanas.
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Acompaña CD-ROM
