Written in a simple, straightforward style this text makes extensive use of practical business examples to present the basic statistical techniques, that are useful for preparing individual business forecasts and long-range plans. For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or ...
Written in a simple, straightforward style this text makes extensive use of practical business examples to present the basic statistical techniques, that are useful for preparing individual business forecasts and long-range plans. For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or ...
No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...
No need to be baffled any longer by a flurry of information, data, facts and comments, impenetrabel waves of jargon, and the complexities of the financial markets. The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to ...
Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...
Looking at issues like segmentation, measurement, loyalty and people this book provides a systematic approach to service strategy, distilled from over twelve years work with over 100 companies. The second edition is thoroughly revised, adding even more practical advice, checklists and case studies as well ...
Even experienced Excel users have never learned how to manage data efficiently, and there are few books that provide this information for people who use Excel to do their jobs. Within Excel, efficient management includes designing the layout of data on the worksheet and knowing ...
Even experienced Excel users have never learned how to manage data efficiently, and there are few books that provide this information for people who use Excel to do their jobs. Within Excel, efficient management includes designing the layout of data on the worksheet and knowing ...
For one-semester/two-quarter, Junior/Senior-level courses in Auditing. This innovative, easy-to-understand best-seller offers complete coverage of the entire audit process, taking students step-by-step through each audit cycle, then showing how each step relates to the process as a whole. INDICE . THE AUDITING PROFESSION. 1. The ...
For one-semester/two-quarter, Junior/Senior-level courses in Auditing. This innovative, easy-to-understand best-seller offers complete coverage of the entire audit process, taking students step-by-step through each audit cycle, then showing how each step relates to the process as a whole. INDICE . THE AUDITING PROFESSION. 1. The ...
an introduction to International Standards on auditing
Prentice Hall . Harlow, 2004
This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage ...
an introduction to International Standards on auditing
Prentice Hall . Harlow, 2004
This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage ...
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within ...
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never ...
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never ...
Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing ...
Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing ...
This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...
This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...
This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...
This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...
This text focuses on problem-solving from managerial, consumer, and societal perspectives. It emphasizes both the business managerial aspects of risk management and insurance and the numerous consumer applications of the concept of risk management and insurance transaction ÍNDICE 1. Fundamentals and Terminology. 2. Defining the ...
This text focuses on problem-solving from managerial, consumer, and societal perspectives. It emphasizes both the business managerial aspects of risk management and insurance and the numerous consumer applications of the concept of risk management and insurance transaction ÍNDICE 1. Fundamentals and Terminology. 2. Defining the ...
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in ...
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in ...
Few businesses know how to systematically manage customer experience. Consequently they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Lou Carbone draws ...
Few businesses know how to systematically manage customer experience. Consequently they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Lou Carbone draws ...
Globalization is inevitable but it's also magnifying the gulf between the rich and poor. New extremes of wealth and deprivation are increasingly threatening the stability of the entire global system. The Globalization Gap reveals how globalization is spreading poverty, disease, and the disintegration of ...
Globalization is inevitable but it's also magnifying the gulf between the rich and poor. New extremes of wealth and deprivation are increasingly threatening the stability of the entire global system. The Globalization Gap reveals how globalization is spreading poverty, disease, and the disintegration of ...
European Union Economics is ideal for students of economics, business, finance and government who wish to have a comprehensible and clear picture of the European Union and its policies. This new edition retains the style of previous editions and continues to focus on the economic ...
European Union Economics is ideal for students of economics, business, finance and government who wish to have a comprehensible and clear picture of the European Union and its policies. This new edition retains the style of previous editions and continues to focus on the economic ...
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