The practice of public relations

This book is for courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. Long admired as the "practitioners" Public Relations text, Seitel's "The Practice of Public Relations" continues its tradition as the most visual ...

Opportunity investing

how to profit when stocks advance, stocks decline, inflation runs rampant, prices fall, oil prices hit the roof..., and every time in between

""Opportunity Investing" has something for everyone. From stock market risk management to mutual fund selection to income investing strategies, Appel has compiled in one volume a simple array of tools to navigate virtually any investing climate." - Bob Kargenian, CMT, President/Principal, TABR Capital Management. "This ...

Break from the pack

how to compete in a copycat economy

In every industry, a very small number of organisations are fast, fit and clearly out in front - they are the market leaders - and are followed by a few ambitious companies nipping at their heels. If you want your company to break away from the pack ...

Strategy moves

14 complete attack and defense strategies

Strategy Moves equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market. Guerrilla attack, Isolation attack, Flanking attack, Frontal ...

Built for growth

expanding your business around the corner or across the globe

"A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop ...

Finance in a nutshell

a no-nonsense companion to the tools and techniques of finance

Finance in a nutshell. "Javier Estrada delivers the essential concepts and tools of modern finance clearly and concisely. Estrada avoids abstract symbolism and jargon, and instead relies on insightful, practical examples, making this the perfect book for practitioners who seek an efficient and engaging learning ...

Foundations of finance

the logic and practice of financial management

Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process- rather than just introducing them to soon- forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the #big picture# and actual practice- ...